Wednesday, September 3, 2014

Adzerk to Revive Adserver - A Few Things to Ponder



  Adzerk recently announced about the closing down of its self-hosted ad server platform from September 30, 2014. The Adzerk users should be gearing up themselves to migrate and adapt to a new platform, with Adzerk ad serving and accounts attached getting stopped and closed soon. It has itself suggested to move on with Revive ad servers, kind of role-reversal of what happened in 2013 when most users chose Adzerk when OpenX OnRamp was shut down.

  Moving the ad ops from one ad server to another is a difficult task, not just technically. Other than technical implementations, and corrections, it also involves a huge coordination process between the people involved in the business from Publishers informing advertisers of the change, technical training required for the ad ops team, to training the users' team.

  Revive ad server (formerly OpenX), which is one of the biggest in the industry, is a free, open source ad serving system that facilitates Publishers, Advertisers and Agencies in making effective digital ad campaigns. Moving on to Revive involves a series of tasks that demands strong ground on the understanding of ad serving technology and Revive systems. Hence, it is absolutely necessary to be sure of the expertise you believe in for the job.

Technical implementation


  The migration process needs to be taken forward with clear insights and precise knowledge. From setting up the platform, fine tuning the performance, retrieving the old data through API files, running sample ad campaigns to proceeding to build the entire ad campaign system is in safe hands.

  The migration checklist includes:


1. Tracking each placement moved to Revive
2. Moving and testing all placement ad code into the site
3. Tracking the ad campaigns
4. Checking if the performance of the ad campaigns such as speed and targeting

Post-implementation and Training


  The service provider should help you through the post stage also, to check on the functioning and progress of ad serving on the Revive platform by providing post-implementation support and technical training for the ad ops team.

Revive plugins and modules


  There are a lot of support solutions, plugins available which can be implemented and integrated easily into Revive platform to enhance the performances of its ad serving in terms of speed, targeting, latest ad formats, reporting apps etc.

  One can also look for an equally efficient ad server, other than Revive as an alternative that provides a viable platform facilitating online advertising for Publishers, Advertisers and Agencies within your budget.

  dJAX AdSever Technology Solutions designs and builds ad servers to suit all types of Publishers, Advertisers and Agencies that facilitate to make their digital ad campaigns efficient and cost-effective. dJAX has launched specialized services to help Adzerk users to move to Revive Adserver. http://www.djaxadserver.com



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