Friday, January 9, 2015

5 Top Tips For Effective Website Content Creation


Good website content creation can really help you to get free traffic to your website. When people are looking for something on the internet they want the best results and it is the job of the search engines to deliver it to them.

The search engines will give preference to your website over others if your website provides high quality content. So how do you create high quality content to get free traffic to your website that will appeal to people and the search engines?

1. Have An Attention Grabbing Title.

Creating attention grabbing titles for your webpages is the first element of your website content creation. Your titles have two important functions. Firstly, it gets people on your website to stop and read your content. Second, it's what people see in the search results. Your title is the key factor that will make people decide if they click on the link to your website in the search results. It needs to grab the attention of the reader and contain your keywords so that the search engine will pick it up.

2. Engage With Your Readers.

People want to have an engaging experience when they're reading content. If your web content creation is dreary, uninteresting or dull it will turn off your readers. Even if a reader's main purpose is educational, it still helps to make your content appealing. Add in personal experiences, interesting stories or a splash of personality to help keep people interested.

3. Make Your Content Easy To Understand.

If you use complex terminology and jargon, your information and facts may be correct, but it may also be challenging to understand. Use simple language that it easy to read even if you're explaining a complicated subject. You want your readers to leave your website with the info they were looking for and happy to come back for more.

4. Create Content That Is Evergreen.

Good website content creation is about producing material that will be relevant for as long as possible. When your content is 'evergreen' it means that you it focus on questions and needs that people will have for months and years to come. If you are creating content about a current fad, be aware that while it might generate targeted traffic to your site now, that traffic will fade away as time moves on.

5. Use Images And Pictures.

Web statistics show that users tend to stay on pages with images far longer than plain text pages so use pictures and graphics in your website content creation. Include screenshots and graphics to illustrate the principles you're writing about. Add photos of real life events or use stock photos to add extra life to your content.

To discover how you can easily analyse and improve your website content, keywords, images, links, font decorations and more check out this review of a ground breaking WordPress Plugin. It's like having a content marketing expert right beside you suggesting ways to improve your website!



Is Your Internet Business a HABIT? Or a HOBBY?


When you hear the word HABIT does a negative connotation come to mind? For most people YES. How about for you? The future of your internet business will depend on your day to day habits. Are your treating your business like a business? or more like a hobby?

So, how do you define HABIT? A dear friend of mine recently sent me an excerpt that is the best description of habit that I have ever heard. It goes like this.

I am your greatest burden or your greatest asset because I am your constant companion. I will push you forward or drag you down.

I am completely at your command. Half the things you do you may as well just turn over to me and I will do them quickly and quietly.

I am easily managed with firm direction. Show me exactly what you want done, and I will do them automatically without you having to think about it

I am your servant and the servant of all great men and women. Those who are great, I have made great. Those who are failures, I have made failures.

I am very powerful both positively and negatively, so use me wisely. I am not a machine, although I work more efficiently than any machine when operated properly.

You may operate me for profit or operate me for loss, it makes no difference to me. Be easy and lackadasical with me and I will destroy you. Who am I? I am HABIT.

That excerpt made a huge difference on me and my internet business. You see, the tendency for most internet marketers, especially if your part-time, is that the business will take care of itself when it takes care of itself. Well I beg to differ.

Your internet business will take care of nothing. You are your internet business. So let me ask you, "Are your habits moving you and your business closer to where you want to be or farther away? I believe you are only going in one of two directions, forward or backward.

If you are not yet full-time in your business and work a 9 to 5 job elsewhere, how much time daily do you spend on your business? I'm not here to judge anyone. I hope everyone is successful in whatever they pursue. However, below is a great example of a new positive daily routine anyone can use to further their daily business.

Spend the first 30 minutes of your morning each day to further your business. Examples include:

1 - Write an article, submit that article to article directories with your business link.

2 - Add one message per day to your autoresponder list.

3 - Update your email signature file.

4 - Submit an email ad to 5 mailers promoting your business by offering free downloads, free software, etc. and building your list.

5 - Be organized and when you reach your 30 minute timeline, stop.

You should be able to complete those daily tasks within 30 minutes. It may take a short while to get that timeline to 30 minutes, but eventually if will be automatic and part of your normal daily routine.
Chris Doe Ford - for more information on this and other related topics please visit my homepage at http://rchrisford.com



Thursday, October 30, 2014

Your Key to Success - Stop Blaming Others or Your Circumstances

I want to talk about the key to success in your business, and how complacency and discontent in whatever business you're in, whether it's in affiliate marketing, network marketing or your own small business, can keep you from getting where you want to be.

It can be very difficult to keep up the daily pace of marketing, advertising and building business relationships online and offline. And at the end of the day when it seems like you've not made any progress, you can start feeling discontent and complacent, either of which can go a long way toward destroying your drive to pursue your dreams.

A lot of people in this position start playing the blame game. "I don't have a good sponsor." "I don't have any money to invest." "I don't have enough time." "I'm not good at this."

I know. I used to be there. But you won't find me blaming others for my lack of achievements in my business, even though I can get discontent and complacent too. I'll be the first to admit that even I have days where I simply want just quit. But then, I'd be giving up on my dreams.

These are the days I call my "mental health" days, when I need to reassess why I'm in this business in the first place, and if I still have these same goals and dreams.

Of course I do! So let's take a look at how successful people think in these areas where you might be placing blame for what you see as your lack of success:

"I don't have a good sponsor."

Well, it's not your sponsor's job to make you successful. It's yours. People drop out of businesses or systems or programs every day, even after they've sponsored people in. Once they're gone, does that mean you leave too?

No. If you're in the right business, there will be tons of support in a forum, on a private Facebook group, and other friends you've met in the business you can reach out to.

Ultimately, it's your job to make yourself successful, no one else's.

"I don't have any money to invest."

Stop blaming lack of money for your lack of success. It's 2014, almost 2015. The Internet is so full of free resources that you should never let the lack of money get in your way.

If you have enough money to get online, that's all you need. The rest is free to use!

"I don't have enough time."

This is one I hear all the time, even from family members who complain about their jobs and going broke.
But the next day they're off on a road trip, going to a party, hanging out with the neighbors, going to dinner, etc., etc.

Time management is something that's controllable. You only feel like don't have enough time, but you've just as much time to manage as everyone else on the planet.

It's just a matter of what you're doing with your time that's important.

"I'm not good at this."

If you're brand new to Internet marketing or network marketing, keep in mind, no one is perfect at this. What you need to do is find out one area of marketing that you like, and learn as much as you can about that one area.

For example, if you love spending time on Facebook, learn about Facebook marketing.

Are you a Twitter junkie? You can get a lot of traffic by using the right Twitter methods.

The same can be said for forums and Pinterest; anything online can be used successfully if you put your mind to it.

The bottom line is this - how much effort in time or money are you willing to put into working for your dreams?

Remember, they're your dreams, not your sponsor's dreams or your friends' dreams. They're yours. And only you can make them happen. Only you can learn how to be happy again in your business and make yourself successful.

Karen Musselman works from home and provides "Online Marketing Help Without the Hype," from her home office, including more information about making excuses in your business. "Working at Home with KSMusselman also provides training videos for members of the marketing company she's a member of. Stop by Karen's blog today for more online marketing help.



Wednesday, October 29, 2014

7 Simple Methods To Make Money

Making money online can be easy if you get the right advice to get started.
The internet is an infinite source of information, products and services where you can earn some money.
There are hundreds of ways to do this but it is important to find something you are interested, in, find easy to do and can focus on to provide results.

Online ideas include creating your own online shop, creating your own information product, selling other people's products, using advertising and marketing to promote other products and earn commission on sales, selling your own physical products including paintings, photographs, clothing, songs and soon.

1. Design and sell your own clothing brand, logo or distinct fashion accessory. Create a website to display, advertise and promote and then sell your products.

With the user-friendly programme and systems available to guide you in the right direction, it is easier now than it has every been to start your own online shop.

Photograph and display items, provide a "shopping cart" facility to select and order your products, a "check-out" to pay and arrange delivery.

Companies such as PayPal provide all of these facilities as well as full instructions on inserting them on your website.

2. Create and sell your own eBook. Whether this is an information guide or a fiction novel, creating your own book is very easy using a word processing programme.

3. Create your own blog or weblog. In between your blog posts and on your website, add in adverts for other people's products and services and when readers click and buy, you can make commissions on sales secured.

Upload and sell your own products from this site and earn 100%.

4. Become a proofreader offering a service to spot and correct mistakes in spelling, grammar and layout. You can carry this out online, at home in your own time.

5. Enter competitions. You can win hundreds of pounds in cash prizes or actual prizes such as computers, cars, clothes from entering competitions online, in magazines or on TV.

6. Freelancing. Whether it is writing, graphic design, managing accounts, there are companies willing to pay home workers to carry out tasks online.

7. Promote and sell other people's products, otherwise known as affiliate marketing.

You can either sell these products direct from the sales page of the owner using adverts or create a website to specifically promote and point browsers in the direction of the sales page.

The second option allows you to create an "opt-in" page where you can collect email addresses of interested parties and promote further linked products to secure further sales and commissions.

There are courses available to teach you the techniques and symbols frequently used within proof reading.
If you found this article informative and you want to get started NOW, visit Progress for Success for your next steps.

Shirley Brown first became interested in creating websites in June 2008 and loved the challenge and success of creating her own. Learn, for free, how to create your own webpages and online money making business at http://progressforsuccess.com/


Tuesday, October 28, 2014

7 Simple Millionaire Fundamentals

People always want to know how to make a million dollars. That seems to be a pretty standard goal for most people. I can't tell you exactly how to make a million bucks, but I can tell you the hardcore fundamentals I've used to get me where I wanted to be- making boatloads of cash each year. These are simple tricks that anyone can adapt to their business and to their life to start achieving the success they desire. So take a look at the 7 tips I've compiled to get you started thinking in the right direction.

1. Specificity. The truth is you can be a big fish in a little pond or a little fish in a big pond. Which one do you want to be? A big fish in a little pond, right? Whether you are starting up your business or you've been at it for awhile, you will benefit when you zero in on what you and your business are about. Have a laser-like focus for your business. If you try to have too many projects in too many areas, you will fail. It's only a matter of when. Trust me, I know because I've been tempted with the allure of more projects equaling more money. But I quickly discovered when you stretch your energy, time and focus into several niches, you lose not only focus but money.

2. Create and fine-tine your flagship product. This goes hand in hand with specifying your market. Take a good long look at your business before you nail down exactly what you want your flagship product to be. Your flagship product should not only be a source of income for you but drive home to people what your business is all about. Focusing on a core product will also help you figure out what complimentary products you should sell and what products you should stay away from.

3. Fail fast. It doesn't have to be right, you just have to get it going. I tell this to my employees all the time. I don't care if you aren't perfect at something right away. Just get on with it. The sooner you get started, the sooner you can fail. The sooner you fail, the sooner you can start doing it right and perfect it.

4. Be aggressive. So often we hear that being aggressive is not OK but that's crap. In marketing, internet marketing specifically, you have to be aggressive. If you don't put yourself out there constantly, you won't get any results. You have to stay on top of sending out email, driving traffic and closing sales. If someone doesn't like your perceived forwardness, then so be it. The product or service you're offering isn't for them anyway.

5. Always know your numbers. Every time something happens in your business, you should know about it. Whether it's when you've made a sale or your conversion rates are decreasing, you need to know these numbers. Knowing what your numbers are, where they should be and where they shouldn't be is key to maintaining success and pushing forward to achieve higher goals.

6. Systems. This is a big mistake I see a lot of entrepreneurs make, especially internet marketing newbies. The trick to streamlining your business is to create systems. From who does what, how they do it, how your numbers are tracked, even the tiniest details of your organization should have a system in place. Systems make things faster and more efficient. Without them, your business will be in a state of chaos.

7. Don't ever stop making and achieving goals. If you stop creating goals, you're going to become stagnant. Once you stop striving to achieve, your business is over. Even if you don't reach the goals you set out to achieve, that's okay. Just don't stop.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak 's FREE online newsletter to find out how to do exactly that - Go here: http://www.promotingtips.com


Monday, October 27, 2014

8 Top Books to Read To Improve Your Web Marketing

Marketing online can be lucrative but is also becoming more challenging as audiences grow more sophisticated. If you find you're not getting the traffic or sales that you want from your marketing efforts, this list of books can really help.

1. Breakthrough Advertising by Eugene Schwartz. Schwartz, known as one of the greats in copywriting, wasn't a "writer." Instead, he understood that the copywriter's true job is to understand the interplay between your audience's desire and the market forces that shape that desire. He lays out the stages of a market and why certain messages work one year, bomb the next.

2. Ogilvy on Advertising by David Ogilvy. Published in 1985, this is a classic that shows clever, effective examples of ad copy, captions and sales letters that utilize timeless principles.

3. Permission Marketing by Seth Godin. Along with everything else in our culture, marketing has been transformed by digital media. Godin provides wise insights into the empowered consumer, the move away from one-way broadcast messaging and toward two-way conversations that require trust-building, relationship-strengthening content.

4. Positioning by Al Ries and Jack Trout. These two experts explain the idea of setting yourself apart and being unique in your market---or defining a new market category---in order to stand out from the crowd. This is true now more than ever.

5. Influence by Robert Cialdini. Cialdini points out how to persuade your audience by explaining a variety of different studies that tap into the our human psychology.

6. To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink. Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to persuade others. Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more.

7. Made to Stick, by Chip and Dan Heath. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? The brothers take a deep dive into the history of trend to show us the vital principles of winning ideas-and tell us how we can apply these rules to making our own messages stick.

8. The Adweek Copywriting Handbook by Joseph Sugarman. Great copy is the heart and soul of the advertising business. Legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. It's great for immediate, practical advice.

Chelsea O'Brien is the chief creatress of Tech Diva Media, a web development and online marketing business. She and her team have been designing, building and marketing websites for over 9 years. For guidance, tips and free resources to help with your web marketing, check out our Tech Diva Media blog.


Sunday, October 26, 2014

5 Rules To Follow For A Successful Online Home Business

The internet has given the opportunity for just about anyone to have their own online home business. There are no particular qualifications, age limits or experience needed to start an online business, but there are some important guidelines to follow if you do want to be successful. Here are 5 key rules for successful online home business.

1. Get A Good Domain Name.

When starting your own online business you will need a domain name for your website. This is how your customers can find you on the internet with an easy to use word, or sets of words. You need to make sure that you choose a name that will give people an idea of what exactly your website supplies rather than 'off the wall' names that give no indication of who you are or what you're selling.

2. Reliable Website Hosting.

Once you have your domain name, you will need a reliable hosting company to keep your website online. Don't just go for the cheapest option. Price is a consideration, but you do not want a website that has bandwidth restrictions, great amounts of downtime, or horrible customer service.

3. Create Quality Content.

Ensure that the content material on your website is high quality and relevant to your products and service. There many basic website elements that too many online home business owners overlook. For example, check that all your links work properly and that your pages do not take too long to load because of large graphics. Also, more people are looking at websites on mobiles and tablets, so make sure that your website is able to be viewed on these devices.

4. Get Good With Marketing.

Success in business is mostly about marketing, especially with an online home business. Great marketing can sell an average product but poor marketing cannot sell a great product. Marketing is more than just advertising. It is identifying your target market, discovering their needs and wants, producing a plan that delivers a unique offering and creating and retaining a loyal customer base who buy from you on a regular basis.

5. Build A List.

This follows on from the last point. When you start an online business, the chances are that when somebody visits your website they will not buy from you immediately. That is why it is important to build a list by capturing their email address so that you can remain in contact with them. This list will be the most valuable asset for your online home business because it enables to you communicate with your potential customers whenever you want.

Regardless of your age, education, technical skills or qualifications there are no specific requirements if you want to start your own online business. If you can send an email you can do it. To get free access to the best online business training series from the world's first digital marketing academy, specifically created for entrepreneurs who want to build their own online business, click here now.