Getting email addresses is the holy grail of internet marketing.
Once you have collected someone's email address, they are many more
times likely to buy from you than a one-time visitor. Visitors today are
getting more reluctant to hand out their email address. People simply
get far too much spam to want to sign up for another email list.
How do you get enough trust for a visitor to give you their email? It is essential to provide these three things.
This is the most important question of all: "What's in it for me?"
If your visitor could gain a 50% increase in income from your email list, no matter how much spam they're getting today they're going to sign up for your list.
On the other hand, if you're offering lessons on basket weaving and they have no interest in basket weaving, it doesn't matter how good your marketing is: they're not going to sign up.
To use this principle effectively you must craft a great offer. Make sure they know the moment they sign up, they'll get something valuable that'll help them in their life.
The higher the perceived value of the offer, the better. Examples of offers that have worked in the past include free digital reports, free audio interviews and even free shipped DVDs.
With so many experts on so many different subjects on the web, it's hard for people to know who are genuine.
Why should they believe that your claim to know what you're talking about? What sets you apart from the others; and why should they sign up for your list rather than someone else's?
To overcome this, you need to share your experiences, qualifications, personality and most importantly results. What would impress your potential customers that you have done in the past? Don't be shy about showcase it.
Once you have their email, what will you do with it? Will you add it to spam lists and sell it on to other marketers? Will you email them multiple times a day with sales offers? Or will you give them high-value content, once or twice a week?
Users want to know that they're going to have a positive experience as a result of being on your list.
You don't need to give them a detailed business plan about what you're going to use their email for. One or two lines telling users they won't be spammed, and that they'll only be emailed once a week increases conversion significantly.
These three things users need before they'll feel comfortable giving you their email address. Address these issues and watch your opt-ins soar.
How do you get enough trust for a visitor to give you their email? It is essential to provide these three things.
1 What's in it for me?
This is the most important question of all: "What's in it for me?"
If your visitor could gain a 50% increase in income from your email list, no matter how much spam they're getting today they're going to sign up for your list.
On the other hand, if you're offering lessons on basket weaving and they have no interest in basket weaving, it doesn't matter how good your marketing is: they're not going to sign up.
To use this principle effectively you must craft a great offer. Make sure they know the moment they sign up, they'll get something valuable that'll help them in their life.
The higher the perceived value of the offer, the better. Examples of offers that have worked in the past include free digital reports, free audio interviews and even free shipped DVDs.
2 Why Should I Listen to You?
With so many experts on so many different subjects on the web, it's hard for people to know who are genuine.
Why should they believe that your claim to know what you're talking about? What sets you apart from the others; and why should they sign up for your list rather than someone else's?
To overcome this, you need to share your experiences, qualifications, personality and most importantly results. What would impress your potential customers that you have done in the past? Don't be shy about showcase it.
3 What Will You Do with My Email?
Once you have their email, what will you do with it? Will you add it to spam lists and sell it on to other marketers? Will you email them multiple times a day with sales offers? Or will you give them high-value content, once or twice a week?
Users want to know that they're going to have a positive experience as a result of being on your list.
You don't need to give them a detailed business plan about what you're going to use their email for. One or two lines telling users they won't be spammed, and that they'll only be emailed once a week increases conversion significantly.
These three things users need before they'll feel comfortable giving you their email address. Address these issues and watch your opt-ins soar.
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