Friday, August 29, 2014

The Important Guide on What to Include in an #Email #Newsletter




  Email Newsletters are a powerful marketing tool when created correctly with a newsletter template. They should be short and to the point. Sticking to this 10 point guideline will provide you with a powerful, results driven newsletter template that can be used for all of your email marketing needs.

  Include a Logo - having a logo within your newsletter template is vital. It establishes your newsletter as part of your brand. Your logo should be placed in an upper corner or across the top of your newsletter.

  Give Your newsletter Personality - While designing your email newsletter template, provide a title section that will display a permanent name. Additionally, include an area to enter a date, preferable on the right side of the name you have chosen.

  Develop a Color Scheme - When developing a color scheme for your newsletter template, use one that's similar to your website pages. This will connect your newsletter with your website, thereby connecting it with your brand.

  Provide a Permanent Link - There should always be a permanent link provided. By having one in a permanent place, your email recipients will know where to click each time. The title is often a great choice.

  Provide a Contents Section - having a contents section allows your newsletter subscribers to easily navigate through the contents of your newsletter.

  Include Popular Share Buttons - Share buttons are a way to have your newsletter sent to others on a larger scale. You should include a sidebar that will allow you to have Facebook, Twitter, Pinterest, Reddit and any other buttons you feel could have an impact. A simple forward button will also allow sharing on a personal level.

  Make Contacting You Easy - Always include a Contact button that will link to your contact form or contact details. It allows subscribers to get in touch with you easily.

  Show Off Your past Successes - Include testimonials from past customers and clients. This will show your current subscribers how well you're doing. Be sure that you keep it fresh by replacing old testimonials with new ones every 3 or 4 newsletters.

  Make Subscribing easy - Having a subscribe link as a permanent fixture within your newsletter template will allow new readers to quickly subscribe, thereby increasing your email list. Alongside the subscribe link, include pertinent data such as your newsletter delivery schedule.

  Include valuable Content - The main section of your email newsletter template should display valuable content. This should be a news worthy article, the latest industry news, any upcoming company news and special offers that are currently in swing.
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