There has always been a song for every mood. Now there is a social network for every conceivable need of ours. From Twitter to Tinder and Facebook to Flickr, networking is now fine tuned and fine grained to match your likes and requirements. The real question however is how to make the most out of this social bubble that we live in. Having a practical social media networking strategy with definite goals could help you.
Ask yourself these three How's and find out the answers to execute a social media networking strategy successfully:
1) 'How is it going to help me one year down the line?': Lets face it, everyone wants to be successful and famous no matter what they do. We wouldn't be into social networking otherwise and Mark Zukerberg wouldn't have been a billionaire. Prioritize your primary goals in life and align your social media networking strategy to it. If you are studying to be an architect, it is better to spend your online networking time on LinkedIn looking for architectural design firms in LinkedIn and getting introduced to influential people in the industry. Chances are, you might have worked as an intern or work on freelance projects. Leverage it to showcase your work online on image sharing sites such as Flickr, Pinterest, Instagram etc. You could also set up a Facebook page to display your work. Given that you are good at what you do, this could open up several opportunities for you. From getting noticed by the right people to getting some more freelance work coming your way, benefits are undoubtedly huge. Not a bad deal if you love what you do.
2) 'How much time I can afford to take out daily?': You want to navigate your way towards the goal without stumbling often and getting lost midway. Make sure the time spent online on social networking isn't imposed superficially on your daily routine. Decide on the social networking sites you want to engage on, keeping in mind the free time you will have. For example, if you choose Twitter you have to invest time throughout the day, even if for a couple of minutes to get expected results. You also need to know the best time to be active on a particular social media site. This varies for Facebook, Twitter, LinkedIn and all other social media sites. Working smart will save time and yield better results.
3) 'How can I add value?': Heard the saying 'charity begins at home?' You should live by this while getting started with social media networking strategy. Find out ways to make yourself useful to others. What problems in your domain can you solve? How can you add value to a community discussion? You are looking to build social authority in your chosen industry and there is no better way to do it than helping out others. With time this is going to be noticed by other community members and people in your connection list. A much needed recommendation, word of mouth publicity and being considered as a domain expert; are the perks you get in return. Also when you will come up with a question of your own there will be more people reaching out to you with suggestions and advice.
Roy D Okelley is a freelance writer who shares his knowledge through his Social Media Networking Writings. Check out this article here on Teenagers Spending Time on Social Media.
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