How To #Market Your #App in #Latin #America

Localization

Unlike most regions, Europe for example, that are comprised of many different languages, Latin Americans speak one of two languages; Portuguese or Spanish. Both of these languages are fairly similar, so it shouldn't be hard to find a decent translator that can help with app localization.
Finding an Ad Network

To get yourself out there, you may want to consider investing in Latin American ad networks. There are very many different platforms to choose from, a couple of examples being TAP TAP Networks or Hunt Mobile Ads.

Once you've settled in on a Latin American ad network, you can hopefully start to see users pour in. Remember, the CPI should be a lot lower than for European or American app users, so you could be saving a decent amount of money on your investment budget.

Latin American App Promotion Networks,

  As the name suggests, app promotion networks are focused on driving app installs for developers. These networks have taken off in a big way over the last couple of years and they come in a variety of forms. Perhaps the most disruptive is the cross exchange networks, which allow developers to essentially swap app installs with each other without paying a penny. You've also got incentive networks, which offers users rewards for engaging with ads and downloading apps, as well as straightforward cost per install networks, which only charge you when a user installs your app.

  The benefits of picking a regional ad network that focuses on one of more territories are numerous. Advertisers get to benefit from more relevant audiences and potentially much lower costs, while publishers and developers can ensure their users are getting ads tailored to regional tastes, thus increasing click through rates, and apps with a regional skew can potentially benefit from lower user acquisition costs.

App Marketing in Latin America,

  Sometimes, focusing on different regions can return better results than working in your home region, and although some of the bigger regions will always be the most lucrative for the top earners in the app market, there are some hidden gems that could prove to be successful for your own application.s One of these hidden gems is Latin America.

Why Latin America Can Prove to Be a Successful Market?

  Smartphone penetration in Latin America is growing, and as more manufacturers reach out to new markets with cheaper handsets, Latin America, along with many other regions, is proving to be filled with new potential.

  In 2013 alone, IDC forecasts that 91 million smartphones were shipped to Latin America, and over the last few years, many countries like Brazil and Mexico are seeing incredible growth.

  Whilst the user value for app users in these regions may be lower than that in Europe or America, gaining users in these regions is also cheaper, so the positive impacts easily balance out any negative ones. For example, the CPI is much lower in many Latin American countries, but as a trade-off, many smartphone users in these regions pay very little for apps or in-app purchases. This doesn't have to be a bad thing, though.

  Surprisingly, when it comes to smartphone usage, Mexico has proven to be the fourth most engaged country in the world, and both Mexico and Brazil rank quite high for the average amount of free apps installed per user. So, through advertisements, and other revenue models that are easy on your user's wallets, Latin American regions could easily prove to be successful for your app.
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