The Beginnings of a Great Content #Marketing Strategy for Your Business

  Content marketing is currently the "hottest" word in the market. This has been fueled by the rise of social media as well as new ways of generating and distributing content. Earlier, people only had two ways to advertise and provide content - print and TV. Today, there are many more forms, including:

• Corporate websites
• Sales brochures
• Emails
• Tweets
• Videos
• Blog posts

Getting Started 

  Before you decide to publish content, you need to know who your target audience is. Here are some questions to ask:

• What are the ages of my desired customers? 25-34? 34-65? A different range?
• Are they mostly male or female?
• What kind of content do they view (Facebook, Twitter, text chat, email)?

  Once you have finalized your target audience, you will be able to create content. For instance, you can be pretty sure that if your audience is in their teens, they won't be reading your emails and press releases. If your customers are in more mature businesses, then these forms will be particularly attractive.

  For teens, Facebook posts, tweets, YouTube videos, Vine videos, Instagram and Pinterest photos are better choices for delivering content. It is important to first know what your customers like, what they do, what they do not pay attention to and what kind of content they are more receptive to.

Stating Your Value 

  When you set about creating content for your customers, think about why they will want to use your product. People read tweets because they save time as opposed to reading news. People chat on Facebook because it is more convenient for keeping in touch with others. They buy from a particular brand because they trust it.

  Why should they buy your product or use your service? This is what they want to know. If you want to make your case, identify how you help them. Tell them:

• What problem your company solves for them
• Why your solution is better than that of the competition
• Why they should trust you more than others

  Show people that you have the answer to these three questions is really what content marketing is all about. In retrospect it looks quite simple, but the underlying mechanics of it are quite complex because of the evolving nature of online and print media.

Creating a Concrete Strategy 

  Once you choose a publishing platform for your content, whether it is videos, podcasts, tweets or posts, it is time to create a set of coherent strategies around them. Most of the successful content marketing consultants and firms that help businesses use a combination of multiple platforms (not necessarily all of them) to create a strong brand. Coming up with a good, winning strategy can take months, so it is always wiser to consult a professional service.

  Conclusion: Successful content marketing is not simple, especially in the light of intense competition, but the basic principles are that if you know what your final goal is, you can keep modifying your content strategy until it brings in the right kind of customers and revenue that you expect.

  Mod Girl Marketing is a boutique content marketing firm. Their team of professional writers and marketing consultants have worked with companies from a variety of industries across the country. They are known for their expert content marketing services, social media and search engine optimization. On the Mod Girl blog they offer tips for businesses who are interested in hiring a content marketing consultant. Read the full blog here:  http://www.modgirlmarketing.com/the-value-of-a-content-marketing-consultant/

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