Are you wondering as to why after spending hours of effort on
your website and after having a sizable number of visitors to your
website; why are the footfalls not converting into leads? Well your job
does not just end at creating a compelling website, rather that's just
one step taken towards the direction of attracting customers, there is
whole lot of work and thoughtful practices that needs to go in to
convert the traffic into worthwhile leads and finally customers.
Of course you need to have an optimized website that would rank better than your competition in order to be visible to your customers. Let's now talk at length about some of the sure shot steps that need to be done in order to ensure that the traffic of your website get's converted to leads.
Potent Keyword Strategy - Keywords are the gateway for your customers to look up for products and services that you are dealing with. A search engine throws up results on basis of keywords; therefore, having a well planned, strong and an inclusive keyword strategy is very important.
All you need to do is make a comprehensive list of 10 to 20 keywords that generates traffic for your website or that people might use to look up your company, product or service. Then you need to create engaging content around that and then see the kind of visitors you get.
However, this list of 10 to 20 keywords has to be narrowed down to strong 4 to 5 keyword list that generates maximum amount of valuable traffic for your website.
In order to understand the performance of a keyword, you can always use the tools like Google Keyword Tool that will let you know the traffic your keyword drives and will also let you know about some statistics around the keywords being used by the probable customers. You might definitely topple over something that you might have not thought of also.
On-Page and Off - Page optimization- As a business owner you definitely want to be present at the spot that is often seen and preferred by customers and that the first 3 spots in the search engine ranking. As a start-up you should aim at appearing in the first few pages of the search engine results.
In order to do so, you will have to opt for a strategy that is around 25% of on page optimization and 75% of off page optimization. Though the percentage of on page optimization might look smaller, but that's what you must focus on as that's feasible to achieve as off page optimization takes time to build though they offer credibility to your website in the form of references to your website by other websites through the means of inbound links.
On page optimization techniques will include a well thought out Page Title, clear Meta Description & Meta data, relevant headings like H1, h2, h3 tags to enhance readability, effective use of Cascading Style Sheets, a proper URL structure, engaging content, not to over stuff keywords rather a reasonable use of it, constant updating of content to have a recent Google Crawl Date etc.
Regular updates to On-page parameters will improve your MOZ rank that ranks the authority of the page by a algorithm. The ranking is done from 1 to 10 where 10 is the highest and it includes both the on page and off page efforts.
Improve your inbound linking prospects by sharing your pages through social media, so that other websites refer to your website. This will happen successfully if you have quality, engaging and compelling content.
Create a Blog and integrate it with your website - Today blogs attract a large number of people as people are curious to know stuff. Therefore, develop a quality and well thought out blog and integrate it with your website so that people get a peak of the blog when they visit your website and vice versa. Think of a relevant topic for your business and create a good blog with engaging content, multimedia effects and have a call to action, where a reader has to do something which might be sharing of an email, or option to join a webinar or anything that can get the visitor have an association with you that just does not stop at reading the blog.
Use Social Media as an effective promotional stage - Today your customers are bound to be present on social media, so you should leave no stone unturned to promote your content through social media. Even the social media platforms like Twitter, Facebook, Linked In and others understand the importance of growing need of the businesses to be present on social media and therefore, they have separate accounts to be created for the purpose of business. There are many tools available today, like Hootsuite, Tweet deck etc. that will help you observe the social media trends about your brand, competition and about the industry in general. Therefore, make the maximum use of social media to make yourself visible and touch base with potential leads through effective marketing efforts on social media. The very basics like having a profile image, generating genuine fans and followers for your brand etc. are imperative for the success of your brand.
The above efforts should help you in converting the traffic to leads, however, in case if the success rate is not comparable to what you had expected than you need to revisit your strategy and work on the following.
Strengthen your offering, product or service by adding more value, customization and benefits to it. For instance, you might want to offer a 30 day trial to your probable customers, so that they can get a feel of your product and choose it for a long term if they have positive experience.
Ensure that you have a landing page for your leads where they can share their contact details if they opt to sign up for your offering. Have a brief but strong description about your product and do not forget to thank your visitors of the landing page.
You should also have a call to action added to your blogs, websites and other resources, where people can download your offering and have a consistency between your call to action and landing pages.
The most important thing is you should have measures in place to track down your success. Metrics like click through rates, number of leads generated from a particular offering, conversion rate etc. need to be tracked to monitor your success.
Therefore, put your heart in getting everything right for your website by doing the right things that are mentioned above and witness the traffic getting converted into leads for your business to flourish.
Of course you need to have an optimized website that would rank better than your competition in order to be visible to your customers. Let's now talk at length about some of the sure shot steps that need to be done in order to ensure that the traffic of your website get's converted to leads.
Potent Keyword Strategy - Keywords are the gateway for your customers to look up for products and services that you are dealing with. A search engine throws up results on basis of keywords; therefore, having a well planned, strong and an inclusive keyword strategy is very important.
All you need to do is make a comprehensive list of 10 to 20 keywords that generates traffic for your website or that people might use to look up your company, product or service. Then you need to create engaging content around that and then see the kind of visitors you get.
However, this list of 10 to 20 keywords has to be narrowed down to strong 4 to 5 keyword list that generates maximum amount of valuable traffic for your website.
In order to understand the performance of a keyword, you can always use the tools like Google Keyword Tool that will let you know the traffic your keyword drives and will also let you know about some statistics around the keywords being used by the probable customers. You might definitely topple over something that you might have not thought of also.
On-Page and Off - Page optimization- As a business owner you definitely want to be present at the spot that is often seen and preferred by customers and that the first 3 spots in the search engine ranking. As a start-up you should aim at appearing in the first few pages of the search engine results.
In order to do so, you will have to opt for a strategy that is around 25% of on page optimization and 75% of off page optimization. Though the percentage of on page optimization might look smaller, but that's what you must focus on as that's feasible to achieve as off page optimization takes time to build though they offer credibility to your website in the form of references to your website by other websites through the means of inbound links.
On page optimization techniques will include a well thought out Page Title, clear Meta Description & Meta data, relevant headings like H1, h2, h3 tags to enhance readability, effective use of Cascading Style Sheets, a proper URL structure, engaging content, not to over stuff keywords rather a reasonable use of it, constant updating of content to have a recent Google Crawl Date etc.
Regular updates to On-page parameters will improve your MOZ rank that ranks the authority of the page by a algorithm. The ranking is done from 1 to 10 where 10 is the highest and it includes both the on page and off page efforts.
Improve your inbound linking prospects by sharing your pages through social media, so that other websites refer to your website. This will happen successfully if you have quality, engaging and compelling content.
Create a Blog and integrate it with your website - Today blogs attract a large number of people as people are curious to know stuff. Therefore, develop a quality and well thought out blog and integrate it with your website so that people get a peak of the blog when they visit your website and vice versa. Think of a relevant topic for your business and create a good blog with engaging content, multimedia effects and have a call to action, where a reader has to do something which might be sharing of an email, or option to join a webinar or anything that can get the visitor have an association with you that just does not stop at reading the blog.
Use Social Media as an effective promotional stage - Today your customers are bound to be present on social media, so you should leave no stone unturned to promote your content through social media. Even the social media platforms like Twitter, Facebook, Linked In and others understand the importance of growing need of the businesses to be present on social media and therefore, they have separate accounts to be created for the purpose of business. There are many tools available today, like Hootsuite, Tweet deck etc. that will help you observe the social media trends about your brand, competition and about the industry in general. Therefore, make the maximum use of social media to make yourself visible and touch base with potential leads through effective marketing efforts on social media. The very basics like having a profile image, generating genuine fans and followers for your brand etc. are imperative for the success of your brand.
Other Important Steps
The above efforts should help you in converting the traffic to leads, however, in case if the success rate is not comparable to what you had expected than you need to revisit your strategy and work on the following.
Strengthen your offering, product or service by adding more value, customization and benefits to it. For instance, you might want to offer a 30 day trial to your probable customers, so that they can get a feel of your product and choose it for a long term if they have positive experience.
Ensure that you have a landing page for your leads where they can share their contact details if they opt to sign up for your offering. Have a brief but strong description about your product and do not forget to thank your visitors of the landing page.
You should also have a call to action added to your blogs, websites and other resources, where people can download your offering and have a consistency between your call to action and landing pages.
The most important thing is you should have measures in place to track down your success. Metrics like click through rates, number of leads generated from a particular offering, conversion rate etc. need to be tracked to monitor your success.
Therefore, put your heart in getting everything right for your website by doing the right things that are mentioned above and witness the traffic getting converted into leads for your business to flourish.
The author of this article is an online marketing strategist, who
has worked for over 50 brands across the globe, now employed with SEO
Doctors - An India based leading web design and development and SEO
Company. Find More Articles: http://seodoctors.co.in/blog/
Article Source:
http://EzineArticles.com/?expert=Jaikant_Shardul
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