The benefits are:
1: Prospective clients can find you: This is one of the most important reasons to have a business website. People are looking online for your services.
2: Prospective clients can learn more about you: People want to know more about the people they're considering hiring. For B2B service professionals, this is especially important because even when you meet people in person, they will look you up online to learn more about you. When people search for you online, they should find a professional website that provides information about you and your business.
3: You can convey your credibility: If someone is considering hiring you, they'll want to know about you, your background, and your experience. A good business website should include an "About" page that provides this information as well as testimonials about your work.
4: Greater possibilities for promoting your business portfolio:
People will not buy your products or services unless they know that they actually exist. You can tell your potential audience much more through a WEBSITE, than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations as far as space, time, nationality and residency are concerned. You can say as many things as you want, to as many people as you wish. And your business representation can be as resourceful as is the Internet itself.
5: Efficient low-cost advertising:
Your customers will always be able to obtain thorough up-to-date information about your services or products. Instead of having to rely on randomly aired TV or radio commercials, they can simply browse through your website whenever they like.
6: Greater reachability of your business profile:
Your business profile can be accessible from anywhere in the world. No other ad medium provides such global coverage. You need not depend on phone book entry or restricted yellow pages and newspaper ad presentations, any longer.
7: Greater possibilities for promoting your business portfolio:
People will not buy your products or services unless they know that they actually exist. You can tell your potential audience much more through a WEBSITE, than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations as far as space, time, nationality and residency are concerned. You can say as many things as you want, to as many people as you wish. And your business representation can be as resourceful as is the Internet itself.
8: Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.
This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.
9: Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
Article Source: http://EzineArticles.com/?expert=Sarlipta_Dash
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