Online Sweepstakes For Brand Building

 

 

Challenges Of Running Sweepstakes

  The first hump is understanding the laws in each state, some states will ask you to portray precisely how you pick your winners.

Solution

  Every region and every industry have different restrictions and regulations, if you are going to run a sweepstakes on your brand, be sure to have a lawyer evaluate your project from creating the official sweepstakes rules to picking a winner.

Challenges Of Promoting Sweepstakes

  Promoting Sweepstakes takes time and costs money, if your gonna commit, do it right.

Solution

  Target the proper demographic and present something entertaining, valuable, hassle free, new or creative. In order to make a splash you must invest time as well as money in social media and other PR methods.

Pick A Prize

  Pick a prize that is most suitable to your demographic, do not offer something that is not relevant to your audience. If your brand relates to cooking, you can giveaway a nice cookbook not a baseball. Once you pick a good prize, make sure the process of entering is flawless, simplify it for anyone to join.

Promoting Your Sweepstakes

  First be sure to have good design work for whichever social media platform you use, cater to your demographic and prepare content that will drive them. A good way to figure out what your demographic likes is by asking them to reach out to consumers and ask them: "In what way does my product benefit you?"

  Gathering information about your demographic will benefit you in many ways when creating content. You can take the information and create a short video, the key is to first, create a problem and second, solve it. Explain any problems your demographic have mentioned and present it back to them... you being the solution.

Social Media Commitment

  In order to get your brand any recognition you will need to invest money into relevant blogs, Facebook, Twitter and directories that can drive you traffic. To maximize results I would recommend testing and analyzing each campaign you run.

  Stay organized by keeping track of where you post with an excel sheet, list your campaigns and track:

• Name of Blog, Social Media Platform or Directory.
• Time of Post.
• Money Invested.
• Audience Engagement Rate (Money invested divided by post impressions or conversions).

  Pro Tip: set up Google Analytics and create goals for each of your strategy paths.
Running social media for sweepstakes takes time, thought and a good budget. Before posting about your sweepstakes on Facebook think about who is going to best engage with your brand? Where are they located? What time of day are they most active? What day of the week are they most active?

Other Sweepstakes Tips

  Hire a good PR firm for your Sweepstakes, if you are a local based company use a local PR company, they are more likely to help spread the word locally. Find good blogs to post about the sweepstakes you are running, bloggers will share your campaign with their social media audience.

  Donnie Strompf http://goodonmaps.com - Internet marketing blogger and SEO specialist. Get top rankings in search and dominate your market. If you are just learning feel free to check out my site that's listed above.

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