How Your Business Can Use Videos And #YouTube To Drive Sales

  Most offline and online businesses are considering the use of videos to market their business because it has proved an effective medium. With videos it is possible to say what you want to say in a relatively short span of time without boring your audience.

  Given the number of hits YouTube records everyday and an equally whopping number of downloads from this video sharing site, YouTube is the place to go for your business promotion needs. Incorporating YouTube videos in your marketing strategy will not only boost search engine rankings but also bring in a new breed of customers. Here's how to go about including videos to drive sales.

1. The length of the video -

  Sticking with the right length is important if you want to woo your customers before they lose interest. According to internet marketing experts, the best video duration is 2-5 minutes, usually not more than that. 15 minutes is the time limit allowed by YouTube. However, for educational videos that need to be longer you can increase this time limit. Also, as much as possible, try to avoid creating videos in parts.

2. Post quality videos -

  When it comes to quality, it means creating videos that have useful content as well as good audio-video quality. Create a video that offers value to your viewers so that they will recommend and share it further. Videos styled like infomercials have the lowest share rate. Your videos should focus on providing tips and tactics. You can also use videos for customer testimonials.

  Many start-up businesses do not have a grand marketing budget and have to make do with the available equipment. There is no harm in using a flip cam or an in-built camera on your laptop. The video should be recorded in a bright and a quiet room. After you've created the video, run it to check if there are any problems with the audio or video.

3. Update your YouTube Channel regularly -

  It is as good as posting content to your website regularly to increase your search engine rankings. New videos not only update customers on the latest products and services but also the latest deals and discounts. You should keep adding videos in your area of expertise. You can include a link to your website in the description. This way you will build website credibility and generate back links and traffic to your site.

4. Registrations -

  Most businesses choose to use YouTube to share videos; hence, we will concentrate on the sign up process for YouTube. The video sharing requires members to sign up with a Gmail account. We would advise that you create a separate Gmail account for your business. Your channel name and username should sound professional. The best option is to use your main keywords or your business name.

  You should also add a channel description including your keywords. Put your website URL at the top of the description. Make sure it is a clickable link. Many choose to put it at the bottom where it is barely visible to viewers unless they click the read "more" option.

5. Video Headlines -

  You should also concentrate on your video title. It should be catchy yet descriptive. It is an added bonus if you can include your keyword in the title.

6. Share videos -

  YouTube is a video sharing site and will drive a good amount of traffic to your site. However, you can increase your potential to build more traffic by sharing it further on social media channels. You can post the URL of your YouTube Channel to your social media accounts.

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